Our Story
A company born from passion, driven by purpose — connecting the world's most exciting scooter brands with the markets ready to embrace them.
Our Origins
Veloce Group was founded by a team of mobility entrepreneurs who shared a singular conviction: that Europe's scooter renaissance was only just beginning, and that the most exciting machines in the world were being undersold to the markets hungry for them.
Starting from a small operation based between Milan and Barcelona, we spent years building relationships with the finest European scooter manufacturers — brands with heritage, design excellence, and engineering ambition. We learned their languages, visited their factories, understood their philosophies, and most importantly, earned their trust.
Today, Veloce Group is a dynamic distribution and brand-development company operating across multiple continents. We don't simply move products — we move cultures. We bring with us the story of each brand, the craft behind each machine, and the lifestyle that makes European scooters so enduringly desirable in markets around the world.
Mission & Vision
At Veloce Group, our mission is straightforward: to make Europe's most exciting scooters genuinely accessible to the markets where they can thrive. We believe that mobility is an expression of identity — and that great design, impeccable engineering, and authentic storytelling are the pillars of sustainable brand growth.
We're not a traditional importer. We're brand architects, market strategists, and passionate advocates. Every brand in our portfolio has been selected because we believe in its potential and because we can genuinely add value to its international journey. We measure our success not just in units sold, but in the depth of the relationships we build — with manufacturers, with dealer partners, and ultimately with riders.
Our vision is a world where the joy of riding a beautifully designed European scooter is not limited by geography. We're working every day to shrink that gap — one market, one dealer, one rider at a time.
"We don't just distribute scooters — we introduce lifestyles to new audiences."
Our Core Values
We represent only the brands we genuinely believe in — products we would ride ourselves and recommend to our own families. There are no compromises on quality, heritage, or integrity in our portfolio selection process.
Every manufacturer, every dealer, and every stakeholder we work with is treated as a long-term partner. We invest in relationships the way we invest in brands — with patience, honesty, and a shared vision for the future.
We enter no new territory unprepared. Our approach is rooted in rigorous market research, cultural understanding, and regulatory expertise. We create the conditions for success before the first scooter arrives.
The mobility landscape moves fast. We stay ahead of it — tracking electrification trends, shifting consumer behaviours, and emerging market opportunities so our partners are always positioned to lead, not follow.
Why Veloce Group
In a crowded import and distribution landscape, Veloce Group stands apart through a combination of deep brand knowledge, genuine market expertise, and an obsessive commitment to the rider experience. Here is what our partners say sets us apart from every other option in the market.
We are highly selective. Every brand in our stable has been through a rigorous vetting process spanning product quality, brand heritage, growth trajectory, and compatibility with the markets we serve. No compromises, no filler.
From regulatory compliance and homologation to dealer network development and localised marketing strategies, we handle every aspect of a brand's entry into a new market — removing complexity so manufacturers can focus on building great machines.
We don't chase quarterly numbers. Our partnership agreements are built for the long term, structured around sustainable growth targets, territory exclusivity, and shared investment in brand-building activities that compound over time.
We invest in our dealer partners the same way we invest in our brand partners. Comprehensive training programmes, point-of-sale support, co-operative marketing budgets, and ongoing performance coaching ensure every dealer represents our brands at their highest potential.
We are a genuinely European company with European sensibilities. We don't translate European culture — we are a living part of it. This gives us an unparalleled ability to communicate the authentic character of European brands to global audiences.
A scooter sold is a relationship begun. We build comprehensive after-sales ecosystems — parts availability, warranty support, service training, and owner community platforms — that transform one-time buyers into lifelong brand advocates.
Our Footprint
The People
Our leadership team brings together backgrounds in automotive distribution, luxury brand management, international trade, and motorsport. We are riders first, businesspeople second — and that passion informs every decision we make.
Co-Founder & CEO
With 20+ years in European automotive distribution and a personal collection of 14 vintage Italian scooters, Marco is the strategic mind and the soul of Veloce Group.
Co-Founder & CCO
A former brand director at a Scandinavian luxury house, Sofia architected Veloce's commercial framework and leads all brand partnership negotiations and market development strategy.
Director of Operations
Julien's background in international logistics and customs compliance keeps the Veloce engine running smoothly. He has personally overseen the entry of our brands into 11 new markets since 2015.
Head of Marketing
A creative force with deep experience in luxury lifestyle marketing, Amara leads Veloce's storytelling across all channels — ensuring that every brand we represent connects emotionally with its target audience.