Exclusive Italjet Distribution Asia Pacific
Veloce Group connects premium Asian dealerships with Italjet — Italy's most iconic performance scooter brand. Secure your exclusive territory before your competitor does.
The Brand Behind the Opportunity
Founded in Bologna in 1954, Italjet is one of Italy's most celebrated motorcycle and scooter manufacturers. The Italjet Dragster — with its radical exposed frame, twin rear shocks, and front hub-centre steering — has become one of the most visually distinctive scooters ever built.
After its legendary 1990s run, Italjet relaunched the Dragster to global acclaim. Automotive press, social media, and enthusiast communities went wild. The demand is real. The product is extraordinary. And across most of Asia, the shelves are still empty.
Our StoryWhat We Offer
Veloce Group handles the complexity of international distribution so you can focus on what you do best — selling remarkable machines to customers who appreciate them.
Be the first — and only — Italjet dealer in your city or region. Veloce Group grants protected territories, meaning once you're appointed, no other dealer can undercut you in your market. First-mover advantage is real, and it's available now.
Find Out More →Stock Italy's most iconic performance scooters. The Italjet Dragster leads the charge — available in 125cc and 200cc — alongside the full Italjet range. These are not commodity machines. They are conversation starters, lifestyle statements, and premium-margin products.
Explore the Range →Veloce Group acts as the authorised bridge between your dealership and Italjet's factory in Bologna. We manage the logistics, compliance documentation, warranty frameworks, and ongoing supplier relationship — so you get the product without the bureaucracy.
How It Works →Every dealer in your street sells Honda, Yamaha, or Kawasaki. Italjet puts something completely different in your showroom — a machine that attracts attention online and in person. Position your dealership as the destination for discerning riders who want something extraordinary.
Stand Out →Luxury and niche European brands carry the margin structures that Japanese mass-market brands cannot. Italjet dealerships operate with the kind of per-unit profitability that rewards quality over volume — ideal for premium showrooms with discerning clientele.
Discuss Margins →Veloce Group supports appointed dealers with marketing assets, product training materials, technical documentation in local languages, and a dedicated account manager. We're invested in your success because your success builds ours.
Get Support →The Product That Started It All
The scooter that defied convention, shocked the industry, and sold out wherever it launched. This is what your showroom has been missing.
The Dragster's exposed tubular steel trellis frame is not a design afterthought — it is the design. Where every other scooter hides its engineering beneath plastic panels, the Dragster wears its mechanics proudly. Hub-centre front steering. Twin rear shock absorbers. A silhouette that has graced the covers of international design magazines.
Available in 125cc and 200cc variants, the Dragster suits urban performance riders and collectors alike. In markets where European design carries cultural cachet — and across Asia, it absolutely does — the Dragster isn't just a scooter. It's a status object.
The Market Opportunity
The Italjet Dragster relaunch generated global media coverage — from Cycle World to Bike EXIF to mainstream automotive press. The demand signal exists. The social media appetite is documented. And yet, walk into almost any city in Southeast Asia, South Korea, Japan, or China, and you will not find a single Italjet on the showroom floor.
This is not a gap that will stay open forever. Early dealership partners in each territory will establish the brand, build the customer base, and own the premium European scooter conversation in their market for years to come.
The question is not whether Italjet will succeed in Asia. The question is which dealership in your city will be the one to introduce it.
Apply for Your TerritoryFrom Our Partners
Early Veloce Group dealership partners share their experience bringing Italjet to their markets.
"The first time we rolled a Dragster onto the showroom floor, three people walked in off the street within the hour. They'd seen it through the window. We sold two units before we even had the product training materials. The machine sells itself."
"We were a mid-range dealer — Japanese brands, reasonable volume, decent margins. Veloce Group introduced us to Italjet and everything changed. The margin per unit is remarkable compared to what we were used to, and our showroom's reputation jumped overnight."
"I was sceptical about a European scooter brand in our market. The Veloce team walked me through the opportunity with patience and real data. Twelve months later, I have a waiting list. I only wish I'd secured a larger territory when I had the chance."
About Veloce Group
Veloce Group was founded by motorcycle industry veterans with deep experience across European manufacturing, Asian market development, and luxury automotive distribution. We exist for one reason: to connect the extraordinary craftsmanship of Italian performance scooters with the Asian dealerships that have the vision and infrastructure to make them succeed.
We are not a volume distributor chasing numbers. We are a premium partnership business — selective about the dealerships we appoint, protective of territory exclusivity, and committed to the long-term success of every partner in our network. When you work with Veloce Group, you are not one of a thousand accounts. You are a named partner with a protected market and a dedicated team behind you.
Meet the TeamThe Partnership Process
We've made the path to becoming an authorised Italjet dealer straightforward. Here's how we work together.
Submit your dealership details through our contact form. Tell us about your location, your current brand portfolio, your showroom size, and your vision. We review every application personally.
A Veloce Group partner will meet with you — in person where possible, or via video call — to assess territory availability, discuss market potential, and answer your questions in full transparency.
Once both parties are aligned, we formalise the exclusive territory agreement, connect you directly with Italjet, and begin the product training and compliance documentation process.
Your first shipment arrives. Your showroom gets its Dragster. Veloce Group supports your launch with marketing assets, PR templates, and social content. The rest is your story to write.
Limited Territories Available
Exclusive territories are allocated on a first-come, first-appointed basis. Once a territory is taken, it is closed to new dealers. If you are reading this, your territory is likely still available — but we cannot guarantee that for long.
Reach out today and a member of the Veloce Group team will respond within 48 hours to discuss your market, confirm territory availability, and outline the next steps toward partnership.